Mobile Ads And Search
Joe M posted in opinion on April 12th, 2010
Not too long ago, Steve Jobs and Eric Schmidt were seen sitting at a cafe in Palo Alto, CA.
While people are scratching their heads at what the topic of conversation was…
There is much competition going on, there.
Google bought AdMob, not too long ago.
That’s to help their continued endeavor into the mobile market.
Apple has also purchased a mobile-based ad company.
According to Steve Jobs, desktop search is very lucrative.
As for mobile search, people just are not using it the same as they would a desktop.
What’s in it for the future?
According to some reports, mobile advertising will continue to grow.
Of course, these projections will hold true, if all things are considered equal.
Adding, of course, that nothing major happens to change the mobile hardware market over the next few years.
Some projections have mobile advertising doubling, between 2013 and 2014.
It’s good to see continued competition between players.
In my opinion, right now, smart phones and internet mobility are somewhat luxuries.
Not everyone can afford an iPhone or smart phone… or the plan.
In order for the mobile markets to become really lucrative…
Mobility has to be attainable by the masses.
More people on, means more people to reach in advertising.
That could account for the massive ad revenues related to desktop search.